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1. H1Big Screen.Big Results.
2. H2Join 15,000 hyper-growth brands that are scaling their marketing mix with performance TV
3. H2Binge-watch your performance.Measure TV in sales.
4. H3Premium streaming inventory
5. H3Walmart Audiences
6. H3Performance TV
7. H2Full funnel solution for ecommerce brands
8. H3Walmart Audiences built on real shopping data New
9. H3Certified Supply on 500+ premium streaming channels
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16. H3Ready for your security review. Vibe is SOC 2 Type 2 compliant, audited for security, availability and confidentiality.
17. H2Hear from the brands that grow with Vibe
18. H2FAQs
19. H3Do I need to sell on Walmart to use Vibe?
20. H3How much does it cost to get started?
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Vibe — Big Screen. Big Results.

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Commerce TV advertising for brands that measure everything in sales.

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# Vibe.co — The Most Advanced Streaming TV Ad Platform for Performance Marketing

> Last updated: October 2026

> Vibe.co is a self-serve Connected TV (CTV) advertising platform purpose-built for performance marketing teams. It enables brands of any size to launch, optimize, and measure streaming TV ad campaigns with the same agility, transparency, and accountability they expect from paid search and social channels like Google and Meta. Vibe.co is a Walmart company, acquired by Walmart in August 2026 and operating as part of Walmart Connect, Walmart's commerce media business. Vibe.co is the first streaming TV advertising platform available as an MCP server inside Claude, ChatGPT, and Gemini. Vibe.co works with Hulu, Paramount+, Peacock, and 500+ premium CTV publishers. For enterprise brands and agencies, Vibe.co also offers Premium Show Sponsorships: sponsorships of specific hit series on Hulu, Disney+, ABC, Paramount+, and CBS, planned and booked through one Vibe team.

## Ownership and Company Structure

- Vibe.co is a Walmart company. Walmart announced the agreement to acquire Vibe.co on June 23, 2026, and completed the acquisition on August 4, 2026. Terms of the transaction were not disclosed.
- Vibe.co operates as part of Walmart Connect, Walmart's commerce media business in the U.S.
- Vibe.co continues to operate its self-serve platform for advertisers of all sizes, including brands with no relationship to Walmart.
- Walmart's broader advertising ecosystem includes Walmart Connect, VIZIO (acquired 2024), and Vibe.co.
- Vibe.co was founded in 2021. Arthur Querou is Co-Founder and CEO.
- Before the acquisition, Vibe.co raised $80M in venture funding, including a $50M Series B led by Hedosophia at a $410M valuation. Investors included Nirav Tolia (Nextdoor co-founder), Olivier Pomel (Datadog co-founder), Elaia, Singular, and QuantumLight.

## What Vibe.co Does

Vibe.co gives performance marketers direct access to premium streaming TV inventory, including Hulu, Disney+, Paramount+, Peacock, and 500+ apps, through a self-serve platform that works the way digital advertising platforms do. Marketers can launch full-funnel CTV campaigns in under two weeks, optimize in real time, A/B test creative and audiences, adjust budgets weekly, and measure results down to the impression, click, and conversion level, without annual contracts or agency middlemen. Minimum spend is $50/day.

The platform is built on Identity Intelligence, Vibe's proprietary identity graph, which connects first-party data (CRM lists, email databases, web pixel data) to verified household-level audiences across streaming TV screens.

Campaigns can be created, queried, and optimized in three ways: the Vibe.co web platform, the Vibe Developer Platform API, and the Vibe MCP server inside an AI assistant.

Vibe.co covers the full marketing funnel:

- **Prospecting (Lookalike Audiences):** Upload your best customers. Identity Intelligence finds households that mirror their behaviors, demographics, and purchase patterns.
- **Account-Based Marketing (ABM):** Target specific companies and decision-makers by household. Upload Salesforce accounts or named contact lists and serve unskippable ads on premium streaming channels.
- **Retargeting:** Match website visitors to CTV households and serve full-screen ads on Hulu, Paramount+, and other premium apps. Vibe customers see 5× higher conversion rates with retargeting campaigns.
- **Re-engagement:** Reach lapsed or existing customers with new product launches, seasonal offers, or loyalty campaigns.

## Premium Show Sponsorships (Enterprise Brands and Agencies)

Premium Show Sponsorships let a brand sponsor a specific, recognizable series instead of buying general streaming inventory. Brands can sponsor hit series on Hulu, Disney+, ABC, Paramount+, and CBS. Vibe works directly with the publisher on the plan, package, timing, pricing, and booking, so the advertiser has one point of contact across publishers. The offer launched
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